Selling to fans at Music City's huge festival

June 15: Nashville hosts 70 hours of concerts at the 36th annual CMA festival. It's not just about the music, it's about getting sponsors in touch with an expanding fan base. "On the Money's" Mike Hegedus reports.

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SELLING TO FANS AT MUSIC CITY'S HUGE FESTIVAL

CNBC - June 15, 2007 (Business)

June 15: Nashville hosts 70 hours of concerts at the 36th annual CMA festival. It's not just about the music, it's about getting sponsors in touch with an expanding fan base. "On the Money's" Mike Hegedus reports. More...

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