Benchmarking Success

Procter & Gamble's A.G. Lafley talks with Fortune's Geoffrey Colvin about how his company measures the success of a new product.

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BENCHMARKING SUCCESS

CNN - January 04, 2007 (Business)

Procter & Gamble's A.G. Lafley talks with Fortune's Geoffrey Colvin about how his company measures the success of a new product. More...

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