Thinking of Launching a Negative Keyword Campaign?

Before launching a negative keyword campaign, let?s make sure everyone understands what it is. First of all, here?s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.

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THINKING OF LAUNCHING A NEGATIVE KEYWORD CAMPAIGN?

Web Pro News - November 11, 2008 (Technology)

Before launching a negative keyword campaign, let?s make sure everyone understands what it is. First of all, here?s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords. More...

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